EdTech Strategist  ·  Speaker  ·  Builder

Most schools are
reacting to AI.
George helps them lead it.

Thirty years in education and leadership — and a developer who builds the tools he teaches. George brings a practitioner's clarity to one of the most disruptive shifts classrooms have ever faced.

Book George for Your Event → How George Works With Schools
Keynote Speaking CRAFT Workshop AI Strategy Consulting Tools & Apps
What George believes about AI in education
01
AI in education is a leadership problem — not a technology problem.
Schools that struggle with AI aren't failing because the tools are bad. They're failing because no one has given educators a framework, a strategy, or a voice in how adoption happens. That's where leadership comes in.
02
Educators don't need more AI tools. They need confidence using the ones they have.
The problem isn't access — it's fluency. Teachers need a repeatable method for working with AI, not another subscription. Give them a framework and they'll outperform any tool on the market.
03
The best EdTech comes from practitioners — not vendors.
George built PBA-Pro because he understood what assessment looked like in the classroom. He developed CRAFT because he knew what teachers actually needed to hear. The difference is always who built it and why.
Work with George

Four ways to bring
AI leadership to your school

From a keynote that reframes your staff's relationship with AI, to tools that save time every single day — George meets schools where they are.

🎤
Keynote & Conference Speaking

AI in Education — A Leadership Lens

George speaks at conferences, faculty institutes, and district events on AI's impact in the classroom and what it demands from educational leaders. Practical, direct, and grounded in 30+ years of experience — not theory. Topics include AI as an equity issue, the teacher's role in an AI era, and leading change when your staff is afraid of the tool.

Inquire About Speaking →
🧠
Professional Development Workshop

CRAFT — A Framework for AI-Assisted Instruction

A five-element prompting framework that transforms how teachers use AI. Context, Role, Aim, Fenceposts, Tone & Format. Educators leave with a repeatable method for getting professional-grade instructional outputs — not just better prompts, but a whole new way of thinking. Half-day, full-day, and series formats available.

Explore CRAFT →
📐
AI Strategy Consulting

Building Your School's AI Adoption Plan

Most schools are making AI decisions reactively — responding to what students bring in the door and what vendors are selling. George helps districts build intentional AI adoption plans: how you'll train staff, what tools you'll use, how you'll handle policy, and how you'll lead the conversation with parents and community.

Start a Conversation →
⚡
Tools & Apps

AI Tools Built From Practice

George doesn't just advise — he builds. PBA-Pro generates complete, standards-aligned assessments in under 60 seconds. LeadReady delivers daily AI leadership coaching. And geleader.ai is coming: a full EdTech AI hub designed for educators and leaders who move fast. Every tool started as a real classroom problem.

See the Tools →
Tools Built by a Practitioner

George builds what he teaches

Every tool came from a real problem — not a pitch deck. That's the difference between EdTech built for educators and EdTech built for investors.

Live Now

PBA-Pro

AI-powered performance-based assessment generator. Enter a topic, grade level, and standard — get a complete, rubric-ready assessment in under 60 seconds. Built because writing assessments from scratch was stealing hours from teachers who didn't have hours to spare.

Try Free → See Pricing
Live Now

CRAFT

Not a tool — a framework. And sometimes a framework is more powerful than any app. CRAFT gives educators a five-element system for getting professional-grade AI outputs every time, for any instructional purpose. Available as a workshop for your school or district.

Book Workshop → Learn More
Coming in 2026

AI Built for Education Leaders

A suite of intelligent tools for every layer of your organization — all launching on geleader.ai. Click any launch date to join the waitlist.

EdTech Stack Advisor
For Superintendents
Teacher AI Literacy Coach
For Educators
Principal Onboarding Bot
For New Administrators
Difficult Conversation Coach
For Leaders
Succession Pipeline Builder
For District HR
LeadReady
Scheduling Platform

All six tools launch on geleader.ai — to be first in line.

6 Tools. One Hub. Launching 2026.

Everything lands at geleader.ai

PBA-Pro is live now. Five more tools are on the roadmap above. Get on the early-access list and you'll hear from George the moment each one opens to the public — no noise in between.

Join the Waitlist →
George E. — EdTech Strategist and Leadership Coach
George E.

"Thirty years in education means I know what works in a classroom and what just works in a demo."

George brings 30+ years as an educator, administrator, and leadership coach to every conversation about AI. He's not a tech vendor with an education vertical. He's a practitioner who got tired of waiting for the right tools and built them himself — because he knew exactly what classrooms needed.

30+ years in education and leadership development
Maxwell Leadership certified coach and speaker
DISC consultant — individual and team assessments
Developer: PBA-Pro, CRAFT framework, geleader.ai
Serves government, nonprofits, education, business
Full Bio →
Ready to move forward

Your school doesn't need another AI tool.
It needs an AI strategy.

I've been in education long enough to know which trends matter. This one matters. Whether that starts with a keynote, a CRAFT workshop, a consulting engagement, or just a conversation — George is the practitioner who will help you lead this, not just survive it.

Book George → Try PBA-Pro Free